ULG’s Language Solutions Blog

Holiday Season Is Hacking Season: Five Ways To Avoid Scams

The holiday season has again crept up on us quicker than anticipated, and the consumer craze and bargain-hunting that go along with it is already in full swing. In the United States, buyers shell out more than $1 trillion in retail sales in trying to find the ...

Topics: Best Practices, Consumer Product, Strategy


Why Real-Time Translation Earpieces May Not Be Worth the Hype

      Inevitably, when a new real-time translation earpiece hits the market, media outlets gobble up the news, putting out article after article referring to the new device as the answer to breaking down language barriers, and hailing it as the realization of ...

Topics: Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


The 7 Things You Need in Your Localization Toolkit

  What do all successful localization projects have in common? Proper planning. One way to start your project off correctly is by defining your expectations with the help of a “localization kit” or checklist. Utilizing a checklist is an easy, effective way to ...

Topics: Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


Global Marketing Guides: India

      India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by some measures, is double the entire population of the United States. ...

Topics: Consumer Product, Global News, Language Learner, Localization, Strategy, Technology, Translation


Global Marketing Guides: China

      With the largest global population speaking the most commonly language in the world, China is one of the most lucrative targets for any business planning a global marketing strategy. This country has an average number of internet users that more than ...

Topics: Consumer Product, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Google Translate's New AI a Step Forward, But Not Perfect

Have the machines taken over yet? These days, sometimes it sure feels like it. And Google’s announcement last week that the company has devised a new machine translation method that’s purportedly almost as accurate as humans only fans those flames. The ...

Topics: Consumer Product, Global News, IT, Language Learner, Machine Translation, Strategy, Technology, Translation


Apple's (Embarrassing) Translation Mistake and Other Marketing Blunders

As if Apple hasn’t already gotten enough slack recently for not incorporating a headphone jack into its newest iPhone, things got worse last week. Quite a bit worse. CBS News reported Friday that the company’s slogan for the new phone, “This is 7,” translates ...

Topics: Consumer Product, Global News, Language Learner, Localization, Strategy, Technology, Translation, Lost in Translation


The McDonalds Localization Strategy

  One of the main chapters of the McDonalds success story is about convenient and consistent food – fast. When you order a Big Mac with fries, wherever you are in the world the taste should be the same. But recent trends of local food have forced McDonalds to ...

Topics: Consumer Product, Global Marketing, Localization, Strategy, Translation


A Tale of Two Localization Fails - Apple Vs. Starbucks

  Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to interact with a product or marketing message seamlessly in their own language. Localization ...

Topics: Consumer Product, Localization, Strategy, Translation