ULG’s Language Solutions Blog

Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to successfully adapt to these culturally and linguistically diverse areas.

Common Sense Advisory (CSA Research) has made a name for itself as one of the big players in language industry news and research. The Massachusetts-based company produces research and blogs relating to all things localization, with a focus on helping companies expand to global markets.

In the developing world, access to adequate healthcare, food, water and other necessities is still a problem that has yet to be solved.

To many businesses, Germany is the perfect place for business dealings. It ranks third in both total exports and imports, and has a strong economy that is the largest in Europe and the 5^th largest in the world. Its impressive business sector features many of the largest brands in the world, and the consumer market has a high buying power.

The social media habits in Europe and Russia oftentimes look similar to other parts of the world—the tried and true platforms are incredibly popular.

Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the service—and that number is growing at a quick clip, staying ahead of heavy hitters like Apple Music and Google Play.

A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bogged down with content that’s written in a foreign language, or images that don’t pertain to their own experiences.

Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-earned cash, buying cheaper products and decreasing luxury spending.