ULG’s Language Solutions Blog

Speaking The Same Language: Why Global Companies Need Language Solutions To Succeed

Posted by United Language Group on May 8, 2018

Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to successfully adapt to these culturally and linguistically diverse areas.

Topics: Localization, Strategy, Translation

Don DePalma Of CSA Research Talks Industry Trends, How LSPs Can Stay Relevant In 2017

Posted by Jake Schild on November 17, 2017

Common Sense Advisory (CSA Research) has made a name for itself as one of the big players in language industry news and research. The Massachusetts-based company produces research and blogs relating to all things localization, with a focus on helping companies expand to global markets.

Topics: Localization, Translation, Interpreting

World Humanitarian Day: A Q+A With Translators Without Borders

Posted by Jake Schild on August 18, 2017

In the developing world, access to adequate healthcare, food, water and other necessities is still a problem that has yet to be solved.

Topics: Localization, Translation

Localization Strategy Guide – The Cultural Dimensions of Germany

Posted by Andrew Hitchcock on July 21, 2017

To many businesses, Germany is the perfect place for business dealings. It ranks third in both total exports and imports, and has a strong economy that is the largest in Europe and the 5th largest in the world. Its impressive business sector features many of the largest brands in the world, and the consumer market has a high buying power.

Topics: Featured, Localization, Strategy, Tips & Tricks

Important Social Media Websites in Europe and Russia

Posted by Andrew Hitchcock on June 30, 2017

The social media habits in Europe and Russia oftentimes look similar to other parts of the world—the tried and true platforms are incredibly popular.

Topics: Localization, Strategy

The Spotify Localization Strategy

Posted by Andrew Hitchcock on June 30, 2017

Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the service—and that number is growing at a quick clip, staying ahead of heavy hitters like Apple Music and Google Play.

Topics: Digital Localization, Localization, Strategy

3 Iconic Brands that Impress with Website Localization

Posted by Andrew Hitchcock on June 22, 2017

A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bogged down with content that’s written in a foreign language, or images that don’t pertain to their own experiences.

Topics: Digital Localization, Featured, Global Marketing, Localization, Strategy, Technology

Localization Strategy Guide – Cultural Dimensions of Brazil

Posted by Andrew Hitchcock on June 16, 2017

Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-earned cash, buying cheaper products and decreasing luxury spending.

Topics: Digital Localization, Localization, Strategy, Tips & Tricks