ULG’s Language Solutions Blog

3 Common Medical Translation Mistakes and How to Prevent Them

From routine checkups to medical emergencies, patients count on hospitals to provide excellent treatment. In order to ensure the best quality care, medical professionals must be able to communicate wi...

The Spotify Localization Strategy

This article was originally published in June 2017 and has been updated. Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the s...

5 Keys to Effective Multicultural Communication

This article was originally published in April 2017 and has been updated. Communication across cultures can be challenging. But in an age of globalization, effective multicultural communication is vit...

What Is Transcreation? And When Should You Use It?

This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...

Localization Strategy Guide: Cultural Dimensions of Brazil

This article was originally published in June 2017 and has been updated. Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-ear...

Airbnb’s Localization Strategy

This article was originally published in August 2017 and has been updated. Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company domi...

How to Improve Cultural Competence Within a Healthcare Organization

    Healthcare organizations in the United States provide care to a highly diverse patient demographic. Effectively connecting and communicating with these patients is vital to the overall care experi...

5 Free MT Tool Failures: The Risk of Free Online Resources

This article was originally published in August 2018 and has been updated. In 2018, Facebook received strong criticism for an embarrassing translation mistake triggered by its algorithm. After a 6.9 m...

Internationalization vs. Globalization, What's the Difference?

This article was originally published in November 2016 and has been updated. The world is now more interconnected than ever before. The ease of travel, the internet in all of its forms and the wide av...

The Sapir Whorf Hypothesis and Language's Effect on Cognition

This article was originally published in April 2017 and has been updated. Language plays a big role in our lives. But can it affect the way we think? So would say a dedicated Whorfian, arguing that th...

Understanding the MDR

The European Medical Device Regulation (MDR) is an extremely daunting set of rules for medical devices within the European Union. The MDR comprises more than 100 articles, making it virtually impossib...

Continuing Innovation Through Clinical Trials

    Although the global pandemic is not yet behind us, immense progress has been made in recent months. This would not have been possible without the thousands of clinical trials that took place. With...

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