ULG’s Language Solutions Blog

Global Marketing Guides: Germany

Posted by Jake Schild on November 30, 2017
As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million citizens are urban, connected, and ready to spend their disposable ...

Topics: Global Marketing


Global Marketing Guides: Germany

Posted by Kenzie Shofner on November 30, 2017
As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million citizens are urban, connected, and ready to spend their disposable ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Thinking About A Multilingual Call Center? It’s Probably A Good Idea

Posted by Jake Schild on November 13, 2017
You’ve purchased a new product online, and you can’t wait to get your hands on it. Once it arrives in the mail, you use your car key as a de facto box cutter, remove the packaging and get rid of the packing peanuts. Everything appears fine, until you try to ...

Topics: Global Marketing, Strategy, Interpreting


Thinking About A Multilingual Call Center? It’s Probably A Good Idea

Posted by Kenzie Shofner on November 13, 2017
You’ve purchased a new product online, and you can’t wait to get your hands on it. Once it arrives in the mail, you use your car key as a de facto box cutter, remove the packaging and get rid of the packing peanuts. Everything appears fine, until you try to ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Interpreting


Global Marketing Guides: Japan

Posted by Jazlyn Johnson on August 31, 2017
Japan is the third largest economy in the world and is considered a trend-setter amongst the world’s most powerful countries. Its GDP per capita is eight times greater than China’s, which has the largest economy in the world. This powerhouse of a market is an ...

Topics: Global Marketing, Strategy


Why It Pays To Localize Your Website

Posted by Jake Schild on August 17, 2017
There are more than 3.5 billion internet users in the world, and roughly 1.2 billion websites live on the internet. In 1994, there were less than 5,000 websites up and running. When that number reached 1 billion in 2014, the difference represented a 33 ...

Topics: Best Practices, Digital Localization, Global Marketing


Why It Pays To Localize Your Website

Posted by Kenzie Shofner on August 17, 2017
There are more than 3.5 billion internet users in the world, and roughly 1.2 billion websites live on the internet. In 1994, there were less than 5,000 websites up and running. When that number reached 1 billion in 2014, the difference represented a 33 ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Airbnb’s Localization Strategy

Posted by Kenzie Shofner on August 4, 2017
Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ten years? The story of Airbnb offers valuable localization ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Airbnb’s Localization Strategy

Posted by Shayna Fowler on August 4, 2017
Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ten years? The story of Airbnb offers valuable localization ...

Topics: Best Practices, Global Marketing, Strategy


The Growing Importance of Arabic in Business

Posted by Andrew Hitchcock on July 18, 2017
When a language gains prominence around the world, there is a rise in the demand for speakers of that language in governments and businesses around the world. Higher salaries and unique job positions attract and motivate employees, while businesses benefit ...

Topics: Global Marketing, Language Learner, Language


The Growing Importance of Arabic in Business

Posted by Kenzie Shofner on July 18, 2017
When a language gains prominence around the world, there is a rise in the demand for speakers of that language in governments and businesses around the world. Higher salaries and unique job positions attract and motivate employees, while businesses benefit ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Language


Global Marketing Guides: Mexico

Posted by Shayna Fowler on July 17, 2017
With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marketers should note a few unique challenges. As your organization ...

Topics: Best Practices, Featured, Global Marketing, Strategy