ULG’s Language Solutions Blog

Global Marketing Guides: Germany

  As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million citizens are urban, connected, and ready to spend their ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Thinking About A Multilingual Call Center? It’s Probably A Good Idea

  You’ve purchased a new product online, and you can’t wait to get your hands on it. Once it arrives in the mail, you use your car key as a de facto box cutter, remove the packaging and get rid of the packing peanuts. Everything appears fine, until you try to ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Interpreting


Why It Pays To Localize Your Website

      There are more than 3.5 billion internet users in the world, and roughly 1.2 billion websites live on the internet. In 1994, there were less than 5,000 websites up and running. When that number reached 1 billion in 2014, the difference represented a 33 ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Airbnb’s Localization Strategy

  Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ten years? The story of Airbnb offers valuable localization ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


The Growing Importance of Arabic in Business

      When a language gains prominence around the world, there is a rise in the demand for speakers of that language in governments and businesses around the world. Higher salaries and unique job positions attract and motivate employees, while businesses ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Language


Global Marketing Guides: Mexico

      With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marketers should note a few unique challenges. As your ...

Topics: Best Practices, Featured, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Five Helpful Tips For Optimizing Multilingual SEO

      If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful international businesses effectively utilize multilingual SEO strategies when going global. ...

Topics: Featured, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


3 Iconic Brands that Impress with Website Localization

  A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bogged down with content that’s written in a foreign ...

Topics: Featured, Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Translation


Thinking Differently: Why Apple’s Brand Succeeds Worldwide

  No matter where you go, if you put a picture of Apple’s silver Macintosh symbol in front of someone, they’ll immediately be familiar with the logo. The two-dimensional outline is recognizable across the globe, synonymous with iPhones, MacBooks and ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Where is Facebook Translation Going from Here?

      Facebook is by far the largest social media platform on the Internet. Its global reach is impressive, with a total audience reaching nearly two billion. What’s even more impressive is how many of those users come from outside North America. As of June ...

Topics: Global News, Global Marketing, Language Learner, Machine Translation, Strategy, Technology, Translation


The Benefits of Bilingualism in Business

  The tremendous effects of bilingualism on the brain are well-known. They can improve your problem-solving abilities, shape your world perspective, and can delay diseases like Alzheimer’s. Another important benefit of bilingualism is the major advantage it ...

Topics: Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Language, Machine Translation


How 5 Global Chains Localize Fast Food

      Most people will walk into a popular chain restaurant and already know what’s on the menu. Restaurants stick to what works, usually focusing their menus on insanely popular, yet predictable meals for customers. However, in many countries, those same ...

Topics: Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Translation