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ULG’s Language Solutions Blog

5 Keys to Avoiding Marketing Translation Blunders

Whether you’re expanding your reach to international markets or meeting people where they’re at domestically, the importance of making sure your message is translated properly cannot be overstated. Be...

What Is Transcreation? And When Should You Use It?

This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...

Airbnb’s Localization Strategy

This article was originally published in August 2017 and has been updated. Airbnb, the home-sharing service that amassed nearly $47 billion in gross booking value in 2021, is accessible in virtually e...

Internationalization vs. Globalization, What's the Difference?

This article was originally published in November 2016 and has been updated. The world is now more interconnected than ever before. The ease of travel, the internet in all of its forms and the wide av...

Supporting the Work of International Non-Governmental Organizations

Even before COVID-19 upended life in every country on the planet, numerous problems existed both globally and locally that international non-governmental organizations (INGOs) are uniquely equipped to...

What Makes A Successful Global Brand?

  Apple. Microsoft. Starbucks. It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a m...

Takeaways & Trends: What we learned at LocWorld40 2019

Our digital world is changing multilingual communication and the way we localize for global markets. At this year’s LocWorld40 “Go Global, Be Global” conference in Estoril, Portugal we uncovered insig...

What is Kwanzaa?

Kwanzaa begins the day after Christmas, running from December 26th through January 1st.  Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfort...

Global Marketing Guide: Japan

Until the late nineteenth-century, Japan was characterized as an isolationist nation with a self-contained economy and culture. The twentieth and twenty-first centuries saw Japan’s rapid rise as a maj...

Translation at the World Cup: 4 Lessons for Businesses

      The World Cup kicked off earlier this month. Soccer fans from around the world are gathering in Russia to watch the games in person. Millions more are following along at home. This major interna...

Why Global Companies Need Language Solutions to Succeed

May 08, 2018 Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to s...

Managing Global Efficiencies With SAP Implementation

      As companies expand to new markets and global regions, the need to streamline business processes and data management becomes essential to increasing efficiency. Acquiring smaller companies or co...

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