Whether you’re expanding your reach to international markets or meeting people where they’re at domestically, the importance of making sure your message is translated properly cannot be overstated. Be...
This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...
This article was originally published in August 2017 and has been updated. Airbnb, the home-sharing service that amassed nearly $47 billion in gross booking value in 2021, is accessible in virtually e...
This article was originally published in November 2016 and has been updated. The world is now more interconnected than ever before. The ease of travel, the internet in all of its forms and the wide av...
Even before COVID-19 upended life in every country on the planet, numerous problems existed both globally and locally that international non-governmental organizations (INGOs) are uniquely equipped to...
Apple. Microsoft. Starbucks. It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a mic...
Our digital world is changing multilingual communication and the way we localize for global markets. At this year’s LocWorld40 “Go Global, Be Global” conference in Estoril, Portugal we uncovered insig...
Kwanzaa begins the day after Christmas, running from December 26th through January 1st. Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfortu...
Until the late nineteenth-century, Japan was characterized as an isolationist nation with a self-contained economy and culture. The twentieth and twenty-first centuries saw Japan’s rapid rise as a maj...
The World Cup kicked off earlier this month. Soccer fans from around the world are gathering in Russia to watch the games in person. Millions more are following along at home. This major international...
May 08, 2018 Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to s...
In 2017, mobile apps were downloaded by users more than 197 billion times. Over the last few years, apps and mobile marketing have represented a large percentage of the marketing mix, with companies u...
As a growing number of businesses expand their market reach to compete in the global economy, the need for legal transactions that span multiple languages, cultures and legal systems has become greate...
With the resurgence of dangerous diseases such as whooping cough, malaria, and cholera, the need for clinical trials spanning the globe is stronger than ever. Diseases affect people differently depend...
As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million citizen...
Morocco is a prosperous, open country with a low tax rate and a large labor force. A truly global economy, international trade makes up 80% of Morocco’s GDP. Like other highly global economies such as...
Japan is the third largest economy in the world and is considered a trend-setter amongst the world’s most powerful countries. Its GDP per capita is eight times greater than China’s, which has the larg...
With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marketers s...
If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful international businesses effectively uti...
A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bogg...
On an average day, you might get up, go to work or school, come home, spend time with family and friends, and then go to bed. It sounds pretty typical, doesn’t it? But you might be code-switching all ...
The tremendous effects of bilingualism on the brain are well-known. They can improve your problem-solving abilities, shape your world perspective, and can delay diseases like Alzheimer’s. Another impo...
The DOJ recently increased its Foreign Corrupt Practices Act (FCPA) Enforcement unit by more than 50% and the FBI tripled the number of agents focused on overseas bribery. Furthermore, there are curre...
Most people will walk into a popular chain restaurant and already know what’s on the menu. Restaurants stick to what works, usually focusing their menus on insanely popular, yet predictable meals for ...
As globalization continues to gain prominence throughout the world, some linguists and other experts are wondering if dialects are slowly disappearing. While it’s true that technological and economic ...
With over 700 million social media users in the country and rapid economic expansion, China has become an indispensable market for companies interested in international business. The potential to tap ...
In front of a hushed Beijing audience on April 2nd, snooker sensation Mark Selby played in the final match of the 2017 China Open. Coming back from a deficit, Selby edged out Mark Williams and won the...
Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. With rabid fanbases developing around the globe, the NBA has ...
In the world of global marketing, localization is king. Through a well-planned and researched localization process, brands can travel all around the world. While many think of localization as a large-...
Unfamiliar cultures can be confusing to many around the world. Why do cultural practices differ so much, and how can we start to understand them? These questions are relevant not just for businesses, ...
An ambitious new language learning campaign has dedicated itself to the promotion of bilingualism in the United States in response to a growing need for multilingual speakers. Lead With Languages, a m...
In 2005, the Arizona Cardinals and San Francisco 49ers played in Mexico City at Estadio Azteca. Despite what was viewed as subpar play, the game, marketed as “NFL Fútbol Americano,” was a massive succ...
How people communicate with one another varies wildly from culture to culture. In our fully globalized times, it is more important than ever to understand these differences and where they come from. O...
United Language Group (ULG) was created in June of 2016, after acquiring KJ International Resources (KJI) and Merrill Brink International, two leading language service providers. The merger has allowe...
Acronyms and abbreviations are one of the trickiest localization items to handle. While shortening words and phrases can make life easier when writing in your local language, translating acronyms can ...
The proliferation of technology has brought our world closer together ensuring that globalization is here to stay. For businesses, this now means in order to be internationally successful, they have t...
Electronic Labeling (e-labeling) has the potential to be hugely beneficial to medical device companies creating Instructions For Use (IFU), labels and packaging information. But at the same time, the ...
While technology continues to advance non-stop like a runaway train, our seemingly unlimited access to information increases every day. And it’s no secret that today’s technological advances have dram...
India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by some measures, i...
One of the largest countries in terms of both land and population, Brazil also happens to be one of the fastest growing economies in the world. Economic expansion (despite a recent recession), a growi...
Undoubtedly, the digital age has fundamentally changed how people both buy and sell. To counteract these radical shifts, a business’s global marketing strategy has to quickly adapt to these changes. A...
Global English and writing for language translation is a valuable skill set that is related to, but also different from, good writing in Standard English. Taking simple steps like shortening sentences...
With the largest global population speaking the most commonly language in the world, China is one of the most lucrative targets for any business planning a global marketing strategy. This country has ...
In this day and age, there aren’t many excuses for companies that don’t tap into foreign markets. The Internet has made global marketing more of a necessity than an option for business. With over 3 bi...
The month of November marks the beginning of the end of the calendar year. It is also in this month that we celebrate Thanksgiving in the United States. Thanksgiving is the first major national holida...
Russia has been in the news a lot recently. Reports of cyber-attacks, email hacks and surveillance have been flooding in as the 2016 U.S. presidential election comes to a close (you can read more abou...
It takes many different steps and tools for your business to reach a global audience. Whether you’re marketing a product to international consumers or internally relaying corporate information to your...
Silverware or cutlery? Highway or motorway? Sidewalk or pavement? If you’ve ever been an American in the United Kingdom or a Briton traveling in the United States, chances are you’ve had to learn each...
The rules of what makes for good writing are universal. Good writing is clear, consistent and engaging to the reader. Writing for an audience that doesn’t speak English is no different. But how can wr...
May is Asian-Pacific American Heritage Month. Many organizations celebrate this this month, including The Library of Congress, National Park Service and the Smithsonian Institution. We’re joining them...
Soccer is the world’s most widely watched and played sport. International soccer events like the FIFA World Cup draw millions of viewers and game attendees alike, all rooting for their national team. ...
One of the main chapters of the McDonalds success story is about convenient and consistent food – fast. When you order a Big Mac with fries, wherever you are in the world the taste should be the same....
No one wants to find themselves in an embarrassing or offensive situation in a foreign country because of innocent cultural mistakes. Often, this happens to tourists who are traveling abroad. But it c...
According to Thomas Friedman’s book, The World is Flat, in the last century, our world "flattened" before our eyes and is now a level playing field, where all competitors have an equal opportunity. Ge...
