ULG’s Language Solutions Blog

The Spotify Localization Strategy

This article was originally published in June 2017 and has been updated. Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the s...

What Is Transcreation? And When Should You Use It?

This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...

Localization Strategy Guide: Cultural Dimensions of Brazil

This article was originally published in June 2017 and has been updated. Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-ear...

Airbnb’s Localization Strategy

This article was originally published in August 2017 and has been updated. Airbnb, the home-sharing service that amassed nearly $47 billion in gross booking value in 2021, is accessible in virtually e...

5 Free MT Tool Failures: The Risk of Free Online Resources

This article was originally published in August 2018 and has been updated. In 2018, Facebook received strong criticism for an embarrassing translation mistake triggered by its algorithm. After a 6.9 m...

Why Machine Translation Terminology Management Matters in Manufacturing

This article was originally published in October 2020 and has been updated. Terminology management is a critical and key component to ensuring optimal translation quality for all localized content. It...

The Sapir Whorf Hypothesis and Language's Effect on Cognition

This article was originally published in April 2017 and has been updated. Language plays a big role in our lives. But can it affect the way we think? So would say a dedicated Whorfian, arguing that th...

GDPR Enforcement: Are you prepared for an audit or a "dawn raid?"

  It’s nearly the one-year mark for the Global Data Protection Regulation (GDPR) and we’re starting to see enforcement already. Most notably, of course, is the $57 million fine to Google for violation...

Is Your Marketing Content Optimized for Voice Search?

  Consider that 41% of adults and 55% of teens are using voice search every day and voice searches make up 20% of all mobile searches on Google. These numbers are only going to increase as voice recog...

Regulating Big Data: SC 42 and Artificial Intelligence

  According to the International Data Corporation (IDC), 40% of digital transformation initiatives will use Artificial Intelligence (AI) services by 2019 and 75% of enterprise applications will use AI...

5 Compelling Reasons to Use Machine Translation Tools

This article was originally published in April 2018 and has been updated. How do you know when machine translation is right for a particular job or for your business? While some translation jobs are b...

How GDPR Helps Fight Data Corruption

    May 11, 2018 With just a few months left until the European Union’s General Data Protection Regulation (GDPR) takes effect, consumers should feel good about stricter rules for the handling and sto...

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