Interpretation, translation and localization changes are happening at a rapid pace in the world of sports. Athletes have international teammates and loyal fans from around the world. To keep up, sport...
This article was originally published in January 2021 and has been updated. Patients from linguistically and culturally diverse backgrounds experience health disparities and adverse health outcomes co...
This article was originally published in June 2017 and has been updated. Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the s...
This article was originally published in April 2017 and has been updated. Communication across cultures can be challenging. But in an age of globalization, effective multicultural communication is vit...
This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...
This article was originally published in June 2017 and has been updated. Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-ear...
This article was originally published in August 2017 and has been updated. Airbnb, the home-sharing service that amassed nearly $47 billion in gross booking value in 2021, is accessible in virtually e...
This article was originally published in August 2018 and has been updated. In 2018, Facebook received strong criticism for an embarrassing translation mistake triggered by its algorithm. After a 6.9 m...
This article was originally published in October 2020 and has been updated. Terminology management is a critical and key component to ensuring optimal translation quality for all localized content. It...
This article was originally published in November 2016 and has been updated. The world is now more interconnected than ever before. The ease of travel, the internet in all of its forms and the wide av...
This article was originally published in April 2017 and has been updated. Language plays a big role in our lives. But can it affect the way we think? So would say a dedicated Whorfian, arguing that th...
Effective communication is a vital part of many aspects of modern life. When a patient's health and well-being—and maybe even survival—is on the line, effective communication can be the key to a succe...
