ULG’s Language Solutions Blog

What Valentine's Day Traditions Mean Around the World

February 14th is Valentine’s Day. In the US and the UK, that means heart-shaped cards, stuffed animals and heart-shaped boxes of chocolates. But what does Valentine’s Day mean to people in other countries? Some cultures have Valentine’s Day traditions that predate hearts and flowers.  Other cultures have imported the celebration of Valentine’s Day and put their own spin on it.  Here’s a quick look at what Valentine’s Day means around the world.


Denmark: white flowers and guessing games


In Denmark people traditionally exchange pressed white flowers called snowdrops instead of fresh bouquets. It’s also traditional for people to send their crushes “joke letters” called gaekkebrev. These poems or rhymes are signed only with dots, so the recipient has to guess who sent it. If they guess correctly, the sender will owe them a chocolate Easter egg later in the spring.


South korea: men get pampered


Boyfriends and husbands are spoiled for Valentine's Day with chocolates and flowers. March 14th is "White Day" when women are doted on with chocolate, flowers and a gift.


japan: obligatory chocolate


February 14th in Japan is also a day to spoil men. However, it's not just your sweetheart you're expected to spoil. Chocolate is given to male friends, coworkers and bosses, as well.  Different types of chocolate are expected for different relationships:   "giri choco" or “obligatory chocolate” is for platonic relationships and love interests get “honmei choco” (true love chocolate) along with a handmade gift.

Just as South Korea, women receive the same treatment on March 14.


germany: chocolate pigs and gingerbread


If someone gave you a chocolate pig for Valentine’s Day, would you consider it an insult?  

You wouldn’t if you lived in Germany. The pig represents both luck and lust. It’s traditional to exchange pig-themed gifts with the one you love.

Germans also celebrate Valentine’s Day with a much tastier version of those “conversation heart” candies: big, heart-shaped ginger cookies with messages written on them. 


norfolk, england: here comes jack valentine


The English county of Norfolk is known for its particularly lavish and elaborate Valentine’s Day traditions. Many people in Norfolk celebrate Valentine’s Day with gifts from “Jack Valentine,” a Santa Claus-type figure that leaves gifts on the front porch.


the philippines: Mass weddings


For more than a decade, Filipinos have been celebrating Valentine's Day with mass weddings. Couples gather to exchange vows and celebrate at the same time.  Local government agencies usually sponsor these mass weddings. For couples living in poverty, this is a way they can afford marriage. 


ghana: national chocolate day


In Ghana, February 14th is National Chocolate Day. Tastings, dinners and other events are held around the country to promote Ghana’s top agricultural export- the cocoa bean.


estonia: the original "galentine's day"


 In Estonia it's called Sobrapaev, which means “Friendship Day.” Instead of a day for sweethearts, it’s a day to celebrate friendships of all sorts. 


taiwan: flowers with a twist


Taiwan celebrates Valentine’s Day on February 14 (as well as another similar holiday on July 1st ). Just as in Western countries, girlfriends expect to receive flowers. 

However, in Taiwan, the color and number of flowers in the bouquet often carry a secret message. Red roses mean “you’re my one and only.” Ninety-nine roses mean “I will love you forever.” One hundred and eight roses mean “will you marry me?” 


Holidays and cultural symbols can carry different meanings in different cultures. Valentine's Day is just one example. If you do business internationally, your business communications will be more effective if they're written with these differences in mind. At United Language Group, our team of linguists take language and culture into account to make sure your message comes through in all the languages you use to do business. For more information, please take a look at the services we offer and the industries we serve and contact us today.