ULG’s Language Solutions Blog

NCQA Health Equity Accreditation: Impact and Benefits

This article was originally published in January 2021 and has been updated. Patients from linguistically and culturally diverse backgrounds experience health disparities and adverse health outcomes co...

The Spotify Localization Strategy

This article was originally published in June 2017 and has been updated. Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the s...

What Is Transcreation? And When Should You Use It?

This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t hav...

Localization Strategy Guide: Cultural Dimensions of Brazil

This article was originally published in June 2017 and has been updated. Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-ear...

Airbnb’s Localization Strategy

This article was originally published in August 2017 and has been updated. Airbnb, the home-sharing service that amassed nearly $47 billion in gross booking value in 2021, is accessible in virtually e...

5 Free MT Tool Failures: The Risk of Free Online Resources

This article was originally published in August 2018 and has been updated. In 2018, Facebook received strong criticism for an embarrassing translation mistake triggered by its algorithm. After a 6.9 m...

Why Machine Translation Terminology Management Matters in Manufacturing

This article was originally published in October 2020 and has been updated. Terminology management is a critical and key component to ensuring optimal translation quality for all localized content. It...

The Sapir Whorf Hypothesis and Language's Effect on Cognition

This article was originally published in April 2017 and has been updated. Language plays a big role in our lives. But can it affect the way we think? So would say a dedicated Whorfian, arguing that th...

How to Offer Language Solutions to Nonverbal Patients

Effective communication is a vital part of many aspects of modern life. When a patient's health and well-being—and maybe even survival—is on the line, effective communication can be the key to a succe...

Why the Translation of Health Insurance Claims Matter

Back in 2016, a survey found that just 4% of Americans were able to correctly define all four terms that determined how much they would have to pay for medical services and drugs under their health in...

How has COVID-19 Impacted the Life Sciences Industry?

As the impact of the pandemic is still very much affecting everybody throughout the globe, it has generated profound disruption across the digital health sector. Although COVID-19 has created change i...

Medical Device Trends and Innovations

Innovation is the ability to see change through an opportunity. It's the true driving force that sits behind the medical device industry, and it's what saves more and more lives each and every year. M...

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