When it comes to your brand messaging, even one word lost in translation is too many. With over 35 years of experience, ULG is a proven global marketing leader. Regardless of the business you’re in or where you operate, our experts can develop global marketing plans to expand your reach and increase conversions.
A marketer’s success on the global stage often depends on how the campaign melds the language with technology. We help you rise to the top by developing strong, multilingual SEO strategies and rich, accurate and consistent content. From customized workflows to global marketing campaign development, ULG combines unmatched expertise and quality standards to develop translation and transcreation projects on time and on budget, every time.
Your corporate materials need to be appropriate to the cultures in which you’re doing business while also combining idioms and references that align with your target audiences and areas. Accuracy and consistency are key in delivering the right message about your products or services, and often require non-literal translations focused on general concepts, cultural tone and inherent meaning.
ULG’s certified translators and global project managers are adept at reviewing and identifying areas within corporate communications that need cultural adaptations or localization assistance. We aim to make sure your corporate material translations show your deep understanding of global business cultures.
The developers and linguists at ULG are experts in localization testing and adaptive interactive content for websites in all of the industries we serve. We create customized workflows that allow automated integration between a content management system (CMS) and Octave™ technologies, our proprietary translation management system (TMS).
Your deadlines, budget, target market, search engine optimization goals and client authoring tools are all taken into consideration as we prepare for your project. This helps us create clear, consistent localized content that’s easy for users to navigate. We use sophisticated cultural validation tests to analyze localized versions of websites so we can verify linguistic accuracy and functionality to make sure the right users receive the right message.
If you want your content to get online traffic, you need a strong search engine optimization (SEO) strategy. Our language experts are well-versed in current marketing trends, keyword research and best practices for tagging and meta descriptions to drive traffic to multilingual websites. With our team conducting research, developing keyword strategies and building your site, you can be confident that your online presence is fully optimized for desktop and mobile devices.
When mistakes happen in global marketing and advertising translation, your company is forced to spend valuable time and resources correcting the issues that should have been preventable. With ULG, you can minimize this risk with the help of our expert translators who know the language, industry, audience, subject matter and unique aspects of the micro-cultures you’re targeting.
With an adaptable, flexible and customizable localization solution, we know how to maintain brand continuity while making every corner of your digital presence translate around the world. Our project teams, technological experience and wide range of industry expertise empowers us to localize large amounts of web content and interactive elements into multiple languages. By utilizing global best practices and the latest in content management system (CMS) integration and web publishing technology, ULG ensures accurate translation and powerful localization of all your web content.
As your business grows, you might need new approaches to translation. ULG’s multilingual content management system (CMS) integration processes can bring your entire company to the global level. By integrating your multilingual CMS with your other management systems, we make sure that your internal communication and other documents reach clients and employees in their own language.
A multilingual CMS is ideal for organizations looking to scale up and maintain transparency. Our integration capabilities make translating text into dozens of languages easy and efficient, and creating a single space for creating and managing your content dramatically streamlines the process.
Whether you’re expanding your reach to international markets or meeting people where they’re at domestically, the ...
This article was originally published in August 2017 and has been updated. When the now-defunct Braniff Airlines ...