Langauge 101

What is Kwanzaa?

Kwanzaa begins the day after Christmas, running from December 26th through January 1st. Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfortunately, that means it’s also one of the most misunderstood ...

Linguistic Code-Switching: What it Is and Why it Happens

On an average day, you might get up, go to work or school, come home, spend time with family and friends, and then go to bed. It sounds pretty typical, doesn’t it? But you might be code-switching all day without even realizing it. So, what is code-switching ...

Are Dialects Becoming Globalized?

As globalization continues to gain prominence throughout the world, some linguists and other experts are wondering if dialects are slowly disappearing. While it’s true that technological and economic advances have brought about a new age of communication in ...

Social Media Marketing in China: What to Know

With over 700 million social media users in the country and rapid economic expansion, China has become an indispensable market for companies interested in international business. The potential to tap into such a large audience through social media marketing ...

From the UK to China: The Global Transformation of Snooker

In front of a hushed Beijing audience on April 2nd, snooker sensation Mark Selby played in the final match of the 2017 China Open. Coming back from a deficit, Selby edged out Mark Williams and won the tournament. When he won the final frame, the crowd gave ...

What are the Six Cultural Dimensions?

Unfamiliar cultures can be confusing to many around the world. Why do cultural practices differ so much, and how can we start to understand them? These questions are relevant not just for businesses, but for individuals as well. Social scientist Geert ...

Communicating in High Context vs. Low Context Cultures

How people communicate with one another varies wildly from culture to culture. In our fully globalized times, it is more important than ever to understand these differences and where they come from. One way to reach such an understanding is through the high ...

Writing Global English: Beyond the Basics

Global English and writing for language translation is a valuable skill set that is related to, but also different from, good writing in Standard English. Taking simple steps like shortening sentences and limiting vocabulary goes a long way towards making ...

5 Rules For Global English Writing

It takes many different steps and tools for your business to reach a global audience. Whether you’re marketing a product to international consumers or internally relaying corporate information to your company’s global offices, it takes scalable ...

What is Global English?

The rules of what makes for good writing are universal. Good writing is clear, consistent and engaging to the reader. Writing for an audience that doesn’t speak English is no different. But how can written English be better adapted for universal ...