The COVID-19 pandemic shed a spotlight on the systemic inequalities and lack of access to health care for patients and members with Limited English Proficiency (LEP). The City and County of Denver needed real-time support in engaging the Hispanic community, which makes up 1/3 of Denver’s population.
The Hispanic community was falling behind in their vaccination rates and the city was having difficulty closing the vaccination gap between English and Spanish speaking groups. The city was working on a solution to inform their Hispanic populations on CDC guidelines and public orders.
The combination of complex terminology, distrust of medical professionals, and the efficacy of vaccines can persuade members and patients to pass on getting a vaccine. The City and County of Denver knew that in order to combat these barriers, they needed an experienced language service provider with culturally adapted interpretation to maximize the effectiveness of a vaccine outreach program.