ULG’s Language Solutions Blog

Apple's (Embarrassing) Translation Mistake and Other Marketing Blunders

Posted by Jake Schild on September 13, 2016
As if Apple hasn’t already gotten enough slack recently for not incorporating a headphone jack into its newest iPhone, things got worse last week. Quite a bit worse. CBS News reported Friday that the company’s slogan for the new phone, “This is 7,” translates ...

Topics: Consumer Product, Localization, Lost in Translation, Translation Fails