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ULG’s Language Solutions Blog

A Tale of Two Localization Fails - Apple Vs. Starbucks

  Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to interact with a product or marketing mes...

New Brazilian Portuguese Spelling Reform

  In 2009, all Portuguese-speaking countries underwent a language reform that aimed to establish a common orthography, or spelling system. Countries involved in the overhaul included Brazil, Portugal,...

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