ULG’s Language Solutions Blog

Starbucks Deserves A Gold Card For Localization

  Operating in 72 countries and territories with more than 20,000 locations, Starbucks has unprecedented global brand recognition. The white cup with the green logo and brown sleeve is on the forefron...

Communicating in the Somali Language

The Somali language is spoken by approximately 16 million people in Somalia, Djibouti, Ethiopia, Yemen and Kenya, as well as by the Somali diaspora. Many Somalis fled to countries in the Middle East, ...

Should I select Traditional or Simplified Chinese for my translation?

  When it comes to Chinese, there is a distinction between the spoken and written forms of the language. There are dozens of dialects in China, but the most widely spoken ones are Mandarin and Cantone...

Consolidate Translation to Better Control Law Department Costs

According to Altman Weil's 2015 Chief Legal Officer Survey, law department leaders are taking an increasingly strategic approach to rein in costs. The 2015 survey found that 40% of law departments pla...

Three Reasons Why Google Translate Might Not Be the Right Solution for You

  After recent updates, Google Translate now includes more than 100 languages, including Hawaiian and Kurdish. According to Google, this means the online translation tool, which is about to celebrate ...

Bringing A Google Classroom To Your Global Company

    Technology is providing greater access to education, collaboration opportunities and an incredible amount of information at our fingertips. Take a look at Google Docs, Google Drive and Gmail – the...

The Secret World of Movie Translation

Ever watch one of those “behind the scenes” documentaries or DVD extras, or laugh hysterically at that blooper reel that went viral on YouTube? Movie production has a lot of really interesting secrets...

Missing The Joke: Why Humor Doesn't Translate

  In 2011, an Australian news anchor who was interviewing the Dalai Lama with the aid of an interpreter opened the exchange with a joke: “The Dalai Lama walks into a pizza shop and says, ‘Can you make...

Five Steps to Avoid Cultural Mistakes

No one wants to find themselves in an embarrassing or offensive situation in a foreign country because of innocent cultural mistakes. Often, this happens to tourists who are traveling abroad. But it c...

A Tale of Two Localization Fails - Apple Vs. Starbucks

  Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to interact with a product or marketing mes...

New Brazilian Portuguese Spelling Reform

  In 2009, all Portuguese-speaking countries underwent a language reform that aimed to establish a common orthography, or spelling system. Countries involved in the overhaul included Brazil, Portugal,...

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