ULG’s Language Solutions Blog

The Cold Call And Your Global Marketing Strategy

  Undoubtedly, the digital age has fundamentally changed how people both buy and sell. To counteract these radical shifts, a business’s global marketing strategy has to quickly adapt to these changes....

The Latest Language Translation Technology

Technology is beginning to keep pace with globalization to help us connect like never before. Whether you’re traveling abroad, living in a multicultural area where your primary language isn’t spoken o...

How to Make Your Multinational Business Ready for Brexit

  Although the United Kingdom voted itself out of the European Union in June of 2016, it’s still unclear what the effects of Brexit will be in Britain, the EU as well as the rest of the world. And tha...

Preserving Language: Icelandic Language Day

      When you think about the country of Iceland, the image of Vikings and the natural spa, the Blue Lagoon, immediately come to mind. But the most interesting thing about the sparsely populated isla...

Twitter and the Translation Industry: Who to Follow

  There’s a lot to learn in the translation industry. Keeping up with technological trends, regulations and industry standards can be a daunting task, especially if you’re new to the business. Add to ...

Web Localization Done Right

      In this day and age, there aren’t many excuses for companies that don’t tap into foreign markets. The Internet has made global marketing more of a necessity than an option for business. With ove...

Google Translate's New AI a Step Forward, But Not Perfect

Have the machines taken over yet? These days, sometimes it sure feels like it. And Google’s announcement last week that the company has devised a new machine translation method that’s purportedly almo...

5 Rules For Global English Writing

It takes many different steps and tools for your business to reach a global audience. Whether you’re marketing a product to international consumers or internally relaying corporate information to your...

Are You a Strong Translator? See If These Traits Describe You

Translators are connectors. They connect people, places and ideas with their ability to speak more than one language. They’re not only bi- or multi-lingual, but they’re also experts on the culture tha...

"Bob's Your Uncle?" The Difficulty Posed by Idiomatic Translation

  Silverware or cutlery? Highway or motorway? Sidewalk or pavement? If you’ve ever been an American in the United Kingdom or a Briton traveling in the United States, chances are you’ve had to learn ea...

The Early Days of Translation Technology

  We are absolutely surrounded by marvels of translation technology in this day and age. Currently, it is possible to numerically analyze mixed language documents using Language Identification softwar...

Studies Show Bilingual Speakers Have Superior "Attentional Control"

  Thinking about learning another language? New research suggests it’s a good idea. The journal Bilingualism: Language and Cognition recently published a study which uncovered that bilingual people ha...

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