ULG’s Language Solutions Blog

What Is Transcreation? And When Should You Use It?

When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t have gone over any worse. The airline intended to use its tagline “Fly in leat...

Four Steps for Creating a Translation Glossary

WHAT IS A TRANSLATION GLOSSARY? A translation glossary is an index of specific terminology with approved translations in all target languages that is used by a company and their clients. Glossaries ai...

Airbnb’s Localization Strategy

  Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ...

The Pros and Cons of Statistical Machine Translation

Statistical Machine Translation (SMT) has been on the Machine Translation (MT) scene for some time now. Since its creation, SMT has proved itself to be an invaluable method in MT, shaping the field in...

Mobile App Localization: How to Get Started

  A study shows that companies with localized apps saw 128% more downloads within just the first week of adding more languages. Global consumers want to use apps that are available in their native lan...

What is Machine Translation Gisting?

Machine Translation (MT) can be a daunting subject with its multiple training approaches and long list of terms. Those new to MT can easily get confused when words like SMT, corpus, preprocessing and ...

The Growing Importance of Arabic in Business

      When a language gains prominence around the world, there is a rise in the demand for speakers of that language in governments and businesses around the world. Higher salaries and unique job posi...

Why Real-Time Translation Earpieces May Not Be Worth the Hype

      Inevitably, when a new real-time translation earpiece hits the market, media outlets gobble up the news, putting out article after article referring to the new device as the answer to breaking d...

With the GDPR, How Will a Data Breach Affect Your Company?

      With the General Data Protection Regulation (GDPR) less than a year away, any company that does business in the EU will soon need to ensure that they’re following regulations on secure customer ...

Five Helpful Tips For Optimizing Multilingual SEO

      If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful international businesses effective...

The Spotify Localization Strategy

Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the service—and that number is growing at a quick clip, staying ahead of heavy...

5 Reasons Why Latin America is Great for Conducting Clinical Trials

Over the years, Latin America has become a prime spot to conduct clinical trials. Countries within the region share several key features that give clinical researchers a lot of reasons to look to thes...

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