You’ve probably heard the adage, “A picture is worth a thousand words.” This is especially true when an organization expands its operations or product offerings into new countries and must communica...
You probably already know about the importance of localizing your website. You’ve heard that people prefer to shop in their native language, but there are also additional benefits of localization that...
The lifecycle of a translation project has many moving parts – translation, proofreading, editing and localization – that need to be accounted for. And even after all these phases are completed and ...
Many organizations struggle to manage the demand for quality digital content and videos in just one language. So, is it worth it to provide content in other languages also? If you have a global audien...
You’ve probably heard the term QA/QC, which stands for “Quality Assurance” and “Quality Control.” Together, they comprise what is known as a “total quality management system” (QMS), a comprehensive se...
Have you heard of the Pashto language? If you haven’t, you’re not alone. Most Americans aren’t familiar with it, but perhaps we should be. It’s is the language of the Pashtuns, an ethnic group that ha...
A recent Coca-Cola marketing campaign in New Zealand didn’t go as planned for the giant soft-drink manufacturer. The company attempted to combine a popular greeting that English-speaking New Zealand...
It’s Halloween season! These days, people around the world are familiar with the American version of the holiday: costumes and trick-or-treating, jack-o’-lanterns and fun-sized candy bars. Of course, ...
You’ve identified a need to expand your company offerings to a new country or revamp your existing materials to better communicate with different audiences around the world. You’ve collaborated with y...
Unless you’re from Hawaii, your knowledge of native Hawaiian language and culture might be limited to pictures of hula dancers and the word “Aloha.” It’s time to change that. Here are 6 little known f...
Marketers know the importance of understanding current trends and being able to separate effective tactics from trendy buzzwords. What about translation and localization? You might be wondering just...
You might have heard the saying "It's all Greek to me"? To English speakers, the Greek language looks and sounds exotic, yet somehow familiar. If you've ever wanted to learn more about this language w...
