ULG’s Language Solutions Blog

What Is the International Phonetic Alphabet?

Posted by Kenzie Shofner on October 31, 2019
There are over 6,000 languages in the world, each with pronunciations that vary depending on accents, dialects, and more. With the large majority of these languages, there are alphabets that form individual words for that language. But in the case of the ...

Topics: Global News, Language Learner, Strategy, Technology, Translation


Piraha: Brazil's Extraordinary Language

Posted by Jake Schild on December 22, 2017
A tiny tribe living deep in Brazil’s Amazon rainforest has some of the world’s top researchers questioning the fundamentals of human language. The Piraha tribe speaks a rare and mysterious language of the same name that might be completely different from ...

Topics: Language Learner, Language Guides


The Meaning Of Medicine: Translating Drug Names

Posted by Kenzie Shofner on December 7, 2017
The misuse of prescribed medication can lead to serious health problems. Policy makers in the United States are working to implement legislation that will help put an end to the ongoing opioid crisis, which causes thousands of deaths each year. But it’s not ...

Topics: Global News, Language Learner, Life Sciences, Strategy, Technology, Translation


Global Marketing Guides: Germany

Posted by Kenzie Shofner on November 30, 2017
As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million citizens are urban, connected, and ready to spend their disposable ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


The Translator’s Evolving Role: Where We Are Now, And Where We’re Heading

Posted by Kenzie Shofner on November 28, 2017
Thanks to recent technological advances, the translation industry has undergone extensive change. The old-fashioned method of individually translating words (metaphrasing) that make up a sentence and then providing a paraphrase does not have a place in the ...

Topics: Global News, Language Learner, Strategy, Technology, Translation


Kathrin Bussmann Q+A: An Interview With The Worldly Marketer Podcast Host

Posted by Kenzie Shofner on November 27, 2017
Kathrin Bussmann is busy. The Worldly Marketer Podcast host and founder of global marketing agency Verbaccino juggles both projects by herself, and has been doing so for the past three years. She produces and markets the podcast on her own, and has put out a ...

Topics: Global News, Language Learner, Strategy, Technology, Translation


Don DePalma Of CSA Research Talks Industry Trends, How LSPs Can Stay Relevant In 2017

Posted by Kenzie Shofner on November 17, 2017
Common Sense Advisory (CSA Research) has made a name for itself as one of the big players in language industry news and research. The Massachusetts-based company produces research and blogs relating to all things localization, with a focus on helping ...

Topics: Global News, Language Learner, Localization, Strategy, Technology, Translation, Interpreting


Want To Cut Translation Costs? Here Are Three Ways To Do It

Posted by Kenzie Shofner on November 16, 2017
Everybody likes to save a buck. In the corporate world, turnaround time and cost efficiency are a procurement manager’s best friend. Given the demanding pace of global business, everyone is looking to create lean, effective operations. Those looking to secure ...

Topics: Global News, Language Learner, Strategy, Technology, Translation


Thinking About A Multilingual Call Center? It’s Probably A Good Idea

Posted by Kenzie Shofner on November 13, 2017
You’ve purchased a new product online, and you can’t wait to get your hands on it. Once it arrives in the mail, you use your car key as a de facto box cutter, remove the packaging and get rid of the packing peanuts. Everything appears fine, until you try to ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Interpreting


Holiday Season Is Hacking Season: Five Ways To Avoid Scams

Posted by Kenzie Shofner on November 10, 2017
The holiday season has again crept up on us quicker than anticipated, and the consumer craze and bargain-hunting that go along with it is already in full swing. In the United States, buyers shell out more than $1 trillion in retail sales in trying to find the ...

Topics: Best Practices, Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


Three Consulting Services Every LSP Should Offer

Posted by Kenzie Shofner on October 25, 2017
So, you’ve identified a need for language services. Maybe you’ve got a big interpreting project that needs to be done, or an assignment that requires hundreds of pages of Mandarin to be translated into English. Whatever the case, you know the work can’t be ...

Topics: Best Practices, Consulting, Global News, Language Learner, Strategy, Technology, Translation


Study Finds Moderate Alcohol Use Might Help Foreign Language Skills

Posted by Kenzie Shofner on October 24, 2017
Having trouble learning another language? A glass of beer might help. That’s according to a study published last week in the Journal of Psychopharmacology. It found that those who had consumed alcohol before speaking in a recently learned language did better ...

Topics: Global News, Language Learner, Strategy, Technology, Translation