ULG’s Language Solutions Blog

What are the Six Cultural Dimensions?

Unfamiliar cultures can be confusing to many around the world. Why do cultural practices differ so much, and how can we start to understand them? These questions are relevant not just for businesses, but for individuals as well. Social scientist Geert ...

Topics: Localization, Translation, Globalization, culture

Communicating in High Context vs. Low Context Cultures

How people communicate with one another varies wildly from culture to culture. In our fully globalized times, it is more important than ever to understand these differences and where they come from. One way to reach such an understanding is through the high ...

Topics: Business Etiquette, Global Marketing, Localization, Globalization