ULG’s Language Solutions Blog

5 Rules For Global English Writing

It takes many different steps and tools for your business to reach a global audience. Whether you’re marketing a product to international consumers or internally relaying corporate information to your...

"Bob's Your Uncle?" The Difficulty Posed by Idiomatic Translation

  Silverware or cutlery? Highway or motorway? Sidewalk or pavement? If you’ve ever been an American in the United Kingdom or a Briton traveling in the United States, chances are you’ve had to learn ea...

What is Global English?

The rules of what makes for good writing are universal. Good writing is clear, consistent and engaging to the reader. Writing for an audience that doesn’t speak English is no different. But how can wr...

Languages of the Pacific Islands

  May is Asian-Pacific American Heritage Month. Many organizations celebrate this this month, including The Library of Congress, National Park Service and the Smithsonian Institution. We’re joining th...

Is Soccer a Globalization Failure?

Soccer is the world’s most widely watched and played sport. International soccer events like the FIFA World Cup draw millions of viewers and game attendees alike, all rooting for their national team. ...

The McDonalds Localization Strategy

  One of the main chapters of the McDonalds success story is about convenient and consistent food – fast. When you order a Big Mac with fries, wherever you are in the world the taste should be the sam...

Five Steps to Avoid Cultural Mistakes

No one wants to find themselves in an embarrassing or offensive situation in a foreign country because of innocent cultural mistakes. Often, this happens to tourists who are traveling abroad. But it c...

Globalization and 3D Printing

According to Thomas Friedman’s book, The World is Flat, in the last century, our world "flattened" before our eyes and is now a level playing field, where all competitors have an equal opportunity. Ge...

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