ULG’s Language Solutions Blog

Navigating E.U. E-Labeling Regulations

  Electronic Labeling (e-labeling) has the potential to be hugely beneficial to medical device companies creating Instructions For Use (IFU), labels and packaging information. But at the same time, th...

Global Marketing: Reaching Your International Audience With Local Content

      While technology continues to advance non-stop like a runaway train, our seemingly unlimited access to information increases every day. And it’s no secret that today’s technological advances hav...

Make America Groovy Again? Baldwin's Trump Hat Incorrectly Translated

  Alec Baldwin, the comedian and actor known for mimicking president elect Donald Trump on Saturday Night Live, has delivered another jab at the real estate mogul. Unfortunately, the joke didn’t go qu...

Global Marketing Guides: India

      India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by some measu...

Global Marketing Guides: Brazil

  One of the largest countries in terms of both land and population, Brazil also happens to be one of the fastest growing economies in the world. Economic expansion (despite a recent recession), a gro...

The Cold Call And Your Global Marketing Strategy

  Undoubtedly, the digital age has fundamentally changed how people both buy and sell. To counteract these radical shifts, a business’s global marketing strategy has to quickly adapt to these changes....

Writing Global English: Beyond the Basics

Global English and writing for language translation is a valuable skill set that is related to, but also different from, good writing in Standard English. Taking simple steps like shortening sentences...

Global Marketing Guides: China

      With the largest global population speaking the most commonly language in the world, China is one of the most lucrative targets for any business planning a global marketing strategy. This countr...

Web Localization Done Right

      In this day and age, there aren’t many excuses for companies that don’t tap into foreign markets. The Internet has made global marketing more of a necessity than an option for business. With ove...

November: A Global Cultural Tradition of Giving Thanks

The month of November marks the beginning of the end of the calendar year. It is also in this month that we celebrate Thanksgiving in the United States. Thanksgiving is the first major national holida...

What's the Difference? Internationalization vs. Globalization

  The world is now more interconnected than ever before. The ease of travel, the internet in all of its forms and the wide availability of technology has made the world much smaller in an astonishingl...

Global Marketing Guides: Russia

Russia has been in the news a lot recently. Reports of cyber-attacks, email hacks and surveillance have been flooding in as the 2016 U.S. presidential election comes to a close (you can read more abou...