ULG’s Language Solutions Blog

Global Marketing Guides: Japan

Japan is the third largest economy in the world and is considered a trend-setter amongst the world’s most powerful countries. Its GDP per capita is eight times greater than China’s, which has the larg...

Familiar SAP Pitfalls: What Not To Do During Global Rollouts

  A global Enterprise Resource Planning rollout that’s planned properly and leverages SAP and language masters can do wonders for a business looking to integrate data systems in foreign countries; but...

What Is Transcreation? And When Should You Use It?

When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t have gone over any worse. The airline intended to use its tagline “Fly in leat...

Airbnb’s Localization Strategy

  Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ...

Global Marketing Guides: Mexico

      With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marke...

Five Helpful Tips For Optimizing Multilingual SEO

      If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful international businesses effective...

3 Iconic Brands that Impress with Website Localization

  A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bo...

Linguistic Code-Switching: What it Is and Why it Happens

On an average day, you might get up, go to work or school, come home, spend time with family and friends, and then go to bed. It sounds pretty typical, doesn’t it? But you might be code-switching all ...

The Benefits of Bilingualism in Business

The tremendous effects of bilingualism on the brain are well-known. They can improve your problem-solving abilities, shape your world perspective, and can delay diseases like Alzheimer’s. Another impo...

Translation Best Practices for Global FCPA Compliance and Defensibility

  The DOJ recently increased its Foreign Corrupt Practices Act (FCPA) Enforcement unit by more than 50% and the FBI tripled the number of agents focused on overseas bribery. Furthermore, there are cur...

How 5 Global Chains Localize Fast Food

      Most people will walk into a popular chain restaurant and already know what’s on the menu. Restaurants stick to what works, usually focusing their menus on insanely popular, yet predictable meal...

Are Dialects Becoming Globalized?

  As globalization continues to gain prominence throughout the world, some linguists and other experts are wondering if dialects are slowly disappearing. While it’s true that technological and economi...