ULG’s Language Solutions Blog

Why It Pays To Localize Your Website

Posted by Jake Schild on August 17, 2017
There are more than 3.5 billion internet users in the world, and roughly 1.2 billion websites live on the internet. In 1994, there were less than 5,000 websites up and running. When that number reached 1 billion in 2014, the difference represented a 33 ...

Topics: Best Practices, Digital Localization, Global Marketing

Overcoming Barriers: Digital Menus and Multilingual Language Options

Posted by Andrew Hitchcock on July 28, 2017
Digitization has permanently changed many industries over the past decade, and restaurants are no exception.  To keep up with technologically savvy consumers, many restaurants have started to offer digital menus. Navigating digital menus is now easier than ...

Topics: Consumer Product, Digital Localization, Languages, Technology

Mobile App Localization: How to Get Started

Posted by Jazlyn Johnson on July 25, 2017
A study shows that companies with localized apps saw 128% more downloads within just the first week of adding more languages. Global consumers want to use apps that are available in their native language. The global app market is constantly growing meaning ...

Topics: Digital Localization, Global Mobile, Strategy, Tips & Tricks

Baidu: Navigating the Chinese Market

Posted by Jazlyn Johnson on July 12, 2017
If you are trying to expand globally, you should pay close attention to the Chinese market. China has the most Internet users with 731 million. While the opportunities for digital marketing are bigger than almost anywhere in the world, it remains an elusive ...

Topics: Best Practices, Digital Localization, Strategy

The Spotify Localization Strategy

Posted by Andrew Hitchcock on June 30, 2017
Since it launched in 2008, Spotify has become a leader in the music streaming scene. Over 50 million paid subscribers use the service—and that number is growing at a quick clip, staying ahead of heavy hitters like Apple Music and Google Play. The company has ...

Topics: Digital Localization, Localization, Strategy

3 Iconic Brands that Impress with Website Localization

Posted by Andrew Hitchcock on June 22, 2017
A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find information or buy a product, only to get bogged down with content that’s written in a foreign language, ...

Topics: Digital Localization, Featured, Global Marketing, Localization, Strategy, Technology

Localization Strategy Guide – Cultural Dimensions of Brazil

Posted by Andrew Hitchcock on June 16, 2017
Brazil, once home to an economic boom, has been in a recession since 2013, and consumers have opted to hold onto their well-earned cash, buying cheaper products and decreasing luxury spending. Of course, with a population of over 200 million, Brazil will ...

Topics: Digital Localization, Localization, Strategy, Tips & Tricks

Website Localization Bill Spurs Controversy in Illinois

Posted by Andrew Hitchcock on May 17, 2017
Website localization has become a heated topic in Illinois government as of late. Recently, some lawmakers in the state had pushed for an amendment to HB 695, also known as the Legislative Information System Act. The amendment stated that the Legislative ...

Topics: Digital Localization, Global News, government, Localization, Machine Translation, Technology

Google Retries Its Translation Technology Expansion in India

Posted by Andrew Hitchcock on May 3, 2017
India continues to grow as a key online market. However, there is one big problem standing in the way—language. Out of India’s population of 1.3 billion, a vast majority don’t speak English, despite the fact that English has become the lingua franca of the ...

Topics: Digital Localization, Global News, Machine Translation, Technology, Translation, Language

Social Media Marketing in China: What to Know

Posted by Andrew Hitchcock on April 12, 2017
With over 700 million social media users in the country and rapid economic expansion, China has become an indispensable market for companies interested in international business. The potential to tap into such a large audience through social media marketing ...

Topics: Digital Localization, Global Marketing, Strategy

Inside Design: A Language Selector Is No Place for Flags

Posted by Dayna Besser on April 7, 2017
One of the most prevalent mistakes made by designers of international websites is the use of country flags to represent different languages within a site’s language selector. While flags are tempting to designers for a number of reasons – they’re colorful, ...

Topics: Digital Localization, Strategy

Netflix Looking For Translators To Expand Subtitle Offerings

Posted by Jake Schild on March 31, 2017
Want to create subtitles for your favorite movie or TV show? Netflix might hire you to do just that. The streaming giant is on the lookout for qualified translators to help create subtitles for foreign language movies, Netflix said in a blog posted on March ...

Topics: Digital Localization, Global News