ULG’s Language Solutions Blog

Baidu: Navigating the Chinese Market

If you are trying to expand globally, you should pay close attention to the Chinese market. China has the most Internet users with 731 million. While the opportunities for digital marketing are bigger than almost anywhere in the world, it remains an elusive ...

Topics: Best Practices, Digital Localization, Strategy


Important Social Media Platforms in Europe and Russia

The social media habits in Europe and Russia oftentimes look similar to other parts of the world—the tried and true platforms are incredibly popular. However, there are some differences in social media preferences that many companies should know and ...

Topics: Digital Localization, Strategy


The Hinglish Phenomenon

History has proven that language is not a static form of expression. Over time, vernaculars change as different words and expressions pop in and out of vogue. A “smartphone” would mean nothing to someone two decades ago. Similarly, you don’t hear people ...

Topics: Digital Localization, Language Learner