ULG’s Language Solutions Blog

What is Kwanzaa?

Kwanzaa begins the day after Christmas, running from December 26th through January 1st.  Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfortunately, that means it’s also one of the most misunderstood ...

Topics: Featured, culture, holidays


THE ICEBERG MODEL: LOCALIZATION AND CULTURAL CONTEXT

Crossing cultural gaps is a determining factor in any global marketing plan. A comprehensive understanding of people and places around the world has to guide the development of any international marketing, globalization, or localization strategy. But can you ...

Topics: Localization, Translation, culture


Linguistic Code-Switching: What it Is and Why it Happens

On an average day, you might get up, go to work or school, come home, spend time with family and friends, and then go to bed. It sounds pretty typical, doesn’t it? But you might be code-switching all day without even realizing it. So, what is code-switching ...

Topics: Language, culture


3 Linguistics Podcasts Every Language Lover Should Listen To

Podcasts offer people the opportunity to learn, be entertained, or catch up on news while plodding through everyday tasks. While suffering an arduous commute, running on a treadmill or scrubbing the toilet, podcasts engage one’s mind. There are many vehicles ...

Topics: Language, culture, elearning


What are the Six Cultural Dimensions?

Unfamiliar cultures can be confusing to many around the world. Why do cultural practices differ so much, and how can we start to understand them? These questions are relevant not just for businesses, but for individuals as well. Social scientist Geert ...

Topics: Localization, Translation, Globalization, culture


Do You Experience Polychronic or Monochronic Time?

When do you have to wake up to get to work on time? When’s that important meeting? What time are you meeting friends for dinner? How you answer these questions will depend on whether you experience polychronic or monochronic time. The way we perceive time ...

Topics: Localization, culture