ULG’s Language Solutions Blog

The United States and the Commercialization of Cinco de Mayo

Posted by Andrew Hitchcock on May 5, 2017
Cinco de Mayo is a unique holiday. It commemorates a Mexican battle, yet it’s barely celebrated in Mexico. Further confusion comes from the fact that many outside of Mexico incorrectly assume that the day is a celebration of Mexican independence. Despite the ...

Topics: consumer, Global News, Global Marketing, Global News

Global Marketing Guides: Brazil

Posted by Alexandra Norvet on December 9, 2016
One of the largest countries in terms of both land and population, Brazil also happens to be one of the fastest growing economies in the world. Economic expansion (despite a recent recession), a growing middle class and vibrant urban centers make Brazil an ...

Topics: consumer, Global Marketing, Strategy