ULG’s Language Solutions Blog

Alexandra Norvet

Alexandra Norvet
Alexandra Norvet is a staff writer at United Language Group where she analyzes and reports on the translation and language industries. She specializes in international regulations, digital technologies and other innovations in the realm of translation.

Recent Posts

Marketing To Millennials Around The Globe: Reaching Digital Natives On Their Terms

Posted by Alexandra Norvet on December 20, 2017
Defined as people born between the late 1980s and early 2000s, millennials are one of the largest and most influential consumer bases, with an estimated $200 billion to spend each year in the U.S. alone. As a result, brands are allocating more and more of ...

Immersive Language Learning At Concordia Language Villages

Posted by Alexandra Norvet on June 1, 2017
There are a diverse range of strategies available to people interested in learning another language. There are computer programs, a number of mobile apps as well as more traditional classroom options to boost your language learning skills. However, most ...

Topics: Language Learner, Translation


A Horror Movie Entirely In Esperanto? The 1966 Film Incubus

Posted by Alexandra Norvet on May 1, 2017
Black and white shots of quiet, country scenes dissolve over one another while soft music plays. A narrator describes a group of life-sucking demons who lure travelers to bring them to their “God of Darkness.” These demons take on the shape of beautiful women ...

Topics: Lost in Translation, Translation


The 7 Things You Need in Your Localization Toolkit

Posted by Alexandra Norvet on February 9, 2017
What do all successful localization projects have in common? Proper planning. One way to start your project off correctly is by defining your expectations with the help of a “localization kit” or checklist. Utilizing a checklist is an easy, effective way to ...

Topics: Consumer Product, Digital Localization, Strategy


3 Creative Strategies For Language Learners

Posted by Alexandra Norvet on February 1, 2017
So, you want to learn another language? We can’t blame you. There are so many benefits to becoming bilingual (or trilingual and beyond) that relate to the brain, personal development and business opportunities. But becoming fluent in a new language takes ...

Topics: Language Learner, Translation


Global Marketing Guides: India

Posted by Alexandra Norvet on December 19, 2016
India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by some measures,  is double the entire population of the United States. Like ...

Topics: Consumer Product, Localization, Strategy


Know the Difference: Canadian French vs. European French

Posted by Alexandra Norvet on December 14, 2016
Canada is a bilingual country; both Canadian French and English are official languages. The demands of being a bilingual nation made Canada one of the earliest adopters of machine translation technology back in the 1960s, when the University of Montreal ...

Topics: Language Learner, Localization


10 Foreign Language Films To Watch This Oscar Season

Posted by Alexandra Norvet on December 13, 2016
It will be a highly competitive year at the 89th Academy Awards across many of the top prizes, including the award for best foreign language film. There are 85 submissions from all around the world, and the Academy is slated to narrow it down to 9 and ...

Topics: Global News, Lost in Translation, Translation


Global Marketing Guides: Brazil

Posted by Alexandra Norvet on December 9, 2016
One of the largest countries in terms of both land and population, Brazil also happens to be one of the fastest growing economies in the world. Economic expansion (despite a recent recession), a growing middle class and vibrant urban centers make Brazil an ...

Topics: consumer, Global Marketing, Strategy


Everything You Need to Know About EU Machinery Directive 2006/42/EC

Posted by Alexandra Norvet on November 30, 2016
In 2009, EU Machinery Directive 2006/42/EC became mandatory for manufacturing companies selling or distributing products in the European Union. While it’s by no means new, Directive 2006/42/EC is a powerful piece of legislation that requires special attention ...

Topics: Best Practices, government, Manufacturing, Strategy


What is Universal Spanish?

Posted by Alexandra Norvet on November 28, 2016
Spanish is one of the world’s most commonly spoken languages, with upwards of 400 million native speakers. It’s the official language of 21 countries across the world and it is often learned as a second language. Depending on the location, the versions of ...

Topics: Global Marketing, Interpretation, Language Learner, Language Guides


Writing Global English: Beyond the Basics

Posted by Alexandra Norvet on November 23, 2016
Global English and writing for language translation is a valuable skill set that is related to, but also different from, good writing in Standard English. Taking simple steps like shortening sentences and limiting vocabulary goes a long way towards making ...

Topics: Language Learner, Tips & Tricks, Global English