ULG’s Language Solutions Blog

Global Marketing Guides: Germany

Posted by Kenzie Shofner on November 30, 2017
< Back to ULG Blog Global Marketing Guides: Germany By United Language Group As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Thinking About A Multilingual Call Center? It’s Probably A Good Idea

Posted by Kenzie Shofner on November 13, 2017
< Back to ULG Blog Thinking About A Multilingual Call Center? It’s Probably A Good Idea By United Language Group You’ve purchased a new product online, and you can’t wait to get your hands on it. Once it arrives in the mail, you use your car key as a de facto ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Interpreting


Why It Pays To Localize Your Website

Posted by Kenzie Shofner on August 17, 2017
< Back to ULG Blog Why It Pays To Localize Your Website By United Language Group There are more than 3.5 billion internet users in the world, and roughly 1.2 billion websites live on the internet. In 1994, there were less than 5,000 websites up and running. ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Airbnb’s Localization Strategy

Posted by Kenzie Shofner on August 4, 2017
< Back to ULG Blog Airbnb’s Localization Strategy By United Language Group Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position ...

Topics: Best Practices, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


The Growing Importance of Arabic in Business

Posted by Kenzie Shofner on July 18, 2017
< Back to ULG Blog The Growing Importance of Arabic in Business By United Language Group When a language gains prominence around the world, there is a rise in the demand for speakers of that language in governments and businesses around the world. Higher ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation, Language


Global Marketing Guides: Mexico

Posted by Kenzie Shofner on July 17, 2017
< Back to ULG Blog Global Marketing Guides: Mexico By United Language Group With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant ...

Topics: Best Practices, Featured, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Five Helpful Tips For Optimizing Multilingual SEO

Posted by Kenzie Shofner on July 5, 2017
< Back to ULG Blog Five Helpful Tips For Optimizing Multilingual SEO By United Language Group If you’re looking to promote your brand across the globe, creating compelling multilingual materials is just one side of the digital marketing coin. Successful ...

Topics: Featured, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


3 Iconic Brands that Impress with Website Localization

Posted by Kenzie Shofner on June 22, 2017
< Back to ULG Blog 3 Iconic Brands that Impress with Website Localization By United Language Group A website will make or break a company’s global brand. For a potential client, there’s nothing quite as frustrating as going to a website looking to find ...

Topics: Featured, Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Translation


Thinking Differently: Why Apple’s Brand Succeeds Worldwide

Posted by Kenzie Shofner on June 16, 2017
< Back to ULG Blog Thinking Differently: Why Apple’s Brand Succeeds Worldwide By United Language Group No matter where you go, if you put a picture of Apple’s silver Macintosh symbol in front of someone, they’ll immediately be familiar with the logo. The ...

Topics: Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Where is Facebook Translation Going from Here?

Posted by Kenzie Shofner on June 1, 2017
< Back to ULG Blog Where is Facebook Translation Going from Here? By United Language Group Facebook is by far the largest social media platform on the Internet. Its global reach is impressive, with a total audience reaching nearly two billion. What’s even ...

Topics: Global News, Global Marketing, Language Learner, Machine Translation, Strategy, Technology, Translation


The Benefits of Bilingualism in Business

Posted by Kenzie Shofner on May 11, 2017
< Back to ULG Blog The Benefits of Bilingualism in Business By United Language Group The tremendous effects of bilingualism on the brain are well-known. They can improve your problem-solving abilities, shape your world perspective, and can delay diseases like ...

Topics: Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Language, Machine Translation


How 5 Global Chains Localize Fast Food

Posted by Kenzie Shofner on May 10, 2017
< Back to ULG Blog How 5 Global Chains Localize Fast Food By United Language Group Most people will walk into a popular chain restaurant and already know what’s on the menu. Restaurants stick to what works, usually focusing their menus on insanely popular, ...

Topics: Global News, Global Marketing, Language Learner, Localization, Strategy, Technology, Translation