ULG’s Language Solutions Blog

Holiday Season Is Hacking Season: Five Ways To Avoid Scams

Posted by Kenzie Shofner on November 10, 2017
< Back to ULG Blog Holiday Season Is Hacking Season: Five Ways To Avoid Scams By United Language Group The holiday season has again crept up on us quicker than anticipated, and the consumer craze and bargain-hunting that go along with it is already in full ...

Topics: Best Practices, Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


Why Real-Time Translation Earpieces May Not Be Worth the Hype

Posted by Kenzie Shofner on July 11, 2017
< Back to ULG Blog Why Real-Time Translation Earpieces May Not Be Worth the Hype By United Language Group Inevitably, when a new real-time translation earpiece hits the market, media outlets gobble up the news, putting out article after article referring to ...

Topics: Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


The 7 Things You Need in Your Localization Toolkit

Posted by Kenzie Shofner on February 9, 2017
< Back to ULG Blog The 7 Things You Need in Your Localization Toolkit By United Language Group What do all successful localization projects have in common? Proper planning. One way to start your project off correctly is by defining your expectations with the ...

Topics: Consumer Product, Global News, Language Learner, Strategy, Technology, Translation


Global Marketing Guides: India

Posted by Kenzie Shofner on December 19, 2016
< Back to ULG Blog Global Marketing Guides: India By United Language Group India is the second most populous country in the world with 1.2 billion citizens. It also has one of the fastest growing economies in the world with a middle class population that, by ...

Topics: Consumer Product, Global News, Language Learner, Localization, Strategy, Technology, Translation


Global Marketing Guides: China

Posted by Kenzie Shofner on November 18, 2016
< Back to ULG Blog Global Marketing Guides: China By United Language Group With the largest global population speaking the most commonly language in the world, China is one of the most lucrative targets for any business planning a global marketing strategy. ...

Topics: Consumer Product, Global News, Global Marketing, Language Learner, Strategy, Technology, Translation


Google Translate's New AI a Step Forward, But Not Perfect

Posted by Kenzie Shofner on October 7, 2016
< Back to ULG Blog Google Translate's New AI a Step Forward, But Not Perfect By United Language Group Have the machines taken over yet? These days, sometimes it sure feels like it. And Google’s announcement last week that the company has devised a new machine ...

Topics: Consumer Product, Global News, IT, Language Learner, Machine Translation, Strategy, Technology, Translation


Apple's (Embarrassing) Translation Mistake and Other Marketing Blunders

Posted by Kenzie Shofner on September 13, 2016
< Back to ULG Blog Apple's (Embarrassing) Translation Mistake and Other Marketing Blunders By United Language Group As if Apple hasn’t already gotten enough slack recently for not incorporating a headphone jack into its newest iPhone, things got worse last ...

Topics: Consumer Product, Global News, Language Learner, Localization, Strategy, Technology, Translation, Lost in Translation


The McDonalds Localization Strategy

Posted by Kenzie Shofner on November 26, 2014
< Back to ULG Blog The McDonalds Localization Strategy By United Language Group One of the main chapters of the McDonalds success story is about convenient and consistent food – fast. When you order a Big Mac with fries, wherever you are in the world the ...

Topics: Consumer Product, Global Marketing, Localization, Strategy, Translation


A Tale of Two Localization Fails - Apple Vs. Starbucks

Posted by Kenzie Shofner on May 5, 2014
< Back to ULG Blog A Tale of Two Localization Fails - Apple Vs. Starbucks By United Language Group Localization is the process of adapting a product to the linguistic, cultural and technical requirements of a target market. It allows international users to ...

Topics: Consumer Product, Localization, Strategy, Translation