The California Department of Public Health’s COVID vaccine campaign, produced in collaboration with United Language Group, was named a finalist in two separate Effie Award categories
“California vs. COVID-19: Removing barriers to vaccination,” a campaign produced for the California Department of Public Health and the California Department of Technology, was selected as a finalist in two Effie Awards categories: most effective Crisis Response/Critical Pivot and most effective Government and Public Service campaign.
United Language Group worked on the campaign in partnership with a well known international consultancy.
Comments the CEO of United Language Group, Nic McMahon, "Effective communication about COVID-19 vaccines was essential to controlling the pandemic and reducing unnecessary deaths. United Language Group worked to maximize the impact of this campaign across different languages and cultures, which was crucial to effectively communicate with California’s diverse populace. We are thrilled to see our work receive this recognition.”
Communicating with Diverse Audiences Remains Vital to Public Health
As new public health threats like monkeypox continue to surface, effective public health outreach remains a critical factor in responding to these threats. According to the Modern Language Association, almost 43% of Californians speak a language other than English at home. To be effective, public health campaigns must be designed with these diverse languages and cultures in mind.
About the Effie Awards
The Effie Awards are recognized as one of the most distinguished awards in the marketing industry. Finalists are chosen based on jury scores after the first round of judging. Only the most effective marketing efforts of the year make it this far in the competition, so being selected as a finalist represents a significant accomplishment.
About United Language Group
For over 20 years, United Language Group has provided the language services required to overcome language barriers in a global marketplace. As a language solutions partner built on quality processes and linguistic expertise, ULG is one of the world’s largest and most innovative translation, localization, and interpreting providers. With offices all over the world, ULG is the trusted partner for thousands of regulated and non-regulated businesses.
Director of Marketing & Communications