Apple. Microsoft. Starbucks. It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a m...
Kwanzaa begins the day after Christmas, running from December 26th through January 1st. Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfort...
The World Cup kicked off earlier this month. Soccer fans from around the world are gathering in Russia to watch the games in person. Millions more are following along at home. This major interna...
May 08, 2018 Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to...
In 2017, mobile apps were downloaded by users more than 197 billion times. Over the last few years, apps and mobile marketing have represented a large percentage of the marketing mix, with companies u...
As a growing number of businesses expand their market reach to compete in the global economy, the need for legal transactions that span multiple languages, cultures and legal systems has become greate...
With the resurgence of dangerous diseases such as whooping cough, malaria, and cholera, the need for clinical trials spanning the globe is stronger than ever. Diseases affect people differently depend...
As the world’s fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country’s 80 million c...
Morocco is a prosperous, open country with a low tax rate and a large labor force. A truly global economy, international trade makes up 80% of Morocco’s GDP. Like other highly global economi...
When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t have gone over any worse. The airline intended to use its tagline “Fly in ...
Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ...
With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marke...
