ULG’s Language Solutions Blog

What Makes A Successful Global Brand?

  Apple. Microsoft. Starbucks. It seems that wherever you go, these brands have a strong presence and a large share of the consumer market. Although most companies start out in one country (or, on a m...

What is Kwanzaa?

Kwanzaa begins the day after Christmas, running from December 26th through January 1st.  Compared to celebrations like Christmas and Hanukkah, Kwanzaa is a newcomer to the winter holiday scene. Unfort...

Translation at the World Cup: 4 Lessons for Businesses

      The World Cup kicked off earlier this month. Soccer fans from around the world are gathering in Russia to watch the games in person. Millions more are following along at home. This major interna...

Why Global Companies Need Language Solutions to Succeed

May 08, 2018 Today’s global companies face an interesting paradox: Technology enables them to reach new audiences around the globe, but also forces them to overhaul their communication strategies to...

Taking Your Apps Global: Localization for Mobile Devices

In 2017, mobile apps were downloaded by users more than 197 billion times. Over the last few years, apps and mobile marketing have represented a large percentage of the marketing mix, with companies u...

Legal Translation Options for an Increasingly Global Economy

As a growing number of businesses expand their market reach to compete in the global economy, the need for legal transactions that span multiple languages, cultures and legal systems has become greate...

Global Clinical Trials: Saving Time And Money Through Centralization

With the resurgence of dangerous diseases such as whooping cough, malaria, and cholera, the need for clinical trials spanning the globe is stronger than ever. Diseases affect people differently depend...

Global Marketing Guides: Germany

  As the world‚Äôs fourth largest economy and the largest country in the European Union, Germany has become one of the most sought-after destinations for global marketers. The country‚Äôs 80 million c...

Global Marketing Guides: Morocco

    Morocco is a prosperous, open country with a low tax rate and a large labor force. A truly global economy, international trade makes up 80% of Morocco‚Äö√Ñ√¥s GDP. Like other highly global economi...

What Is Transcreation? And When Should You Use It?

When the now-defunct Braniff Airlines released an ad targeting its Spanish speaking consumers in 1987, it likely couldn’t have gone over any worse. The airline intended to use its tagline “Fly in ...

Airbnb’s Localization Strategy

  Airbnb, the $31 billion home-sharing service, is accessible in virtually every country in the world. How did the company dominate international markets and cement their global position in less than ...

Global Marketing Guides: Mexico

      With a population of over 130 million and an expansive group of young, working-age citizens, Mexico is quickly becoming a point of interest for global marketers. Despite significant perks, marke...

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